E-Marketing and Relationship Management

Building a brand via e-marketing is a wild ride nowadays. There's a whole new world out there and lots of new points of entry; but you need to be smart, quick and a visionary. Cookie cutter approaches work only for bakers -- You need to look at the bigger picture and find the clearest path to your target and make it happen.

I'm pumped up at the moment on new Relationship Capital products which work alongside your CRM and SFM apps to spyder your network content to find an organization's entire contact list -- via emails, IMs and other associated documents -- and facilitates introductions between target contacts. The concept is tried and true, but with the technology now available, it's now capable at breakneck speed. Now that's smart marketing.